Portfolio
Hospitality
Fourth & U Complete Rebrand
In the Fall of 2025, I did a complete re-brand for DoubleTree by Hilton Hotel Nashville Downtown’s Restaurant and Bar outlet. Read more about the process here.
Campaign: 2017 Total Solar Eclipse
In 2017, Nashville was in the path of totality of a solar eclipse, and I wanted to showcase our drink specials centered around the event and I used the signature DoubleTree Cookie as the item to eclipse the sun. The DoubleTree by Hilton brand saw what we were doing and asked us to visit New York for a segment on FOX and Friends where someone from our property would re-create one of our drinks live on air. Unfortunately the segment didn’t end up happening due to scheduling issues with the network, but it was my first experience with having my work noticed by the brand.
Meetings and Conferences: 2021 Hilton Product Advisory Council Meeting
While working at Homewood Suites by Hilton Nashville Downtown, we were asked to host the first in-person meeting Hilton held after the COVID-19 pandemic. I was tasked with building the identity and branding for the entire event. This event hosted some major players in the hospitality industry, including hotel ownership representatives and Hilton executives such as Rick Colling, Global Head of the Homewood Suites by Hilton brand. I will admit that I went with the vinyl record theme again here, but it works when it works!
