Stories
How a Neon Sign Sparked a Full Restaurant Rebrand at DoubleTree Nashville
It all started with a "neon" sign.
Why Brand Consistency Matters in Hotel Marketing and Design
When designing for hotels, I take pride in aligning closely with each brand’s identity standards — not only to ensure consistency but to capture the essence of what makes each brand recognizable. At this point, I’ve even earned the affectionate nickname “Brand Police” for my dedication to maintaining those standards.
AGT Auditions
Due to a bit of perfect timing, I was invited to redesign the official auditions website for NBC’s hit talent competition series, America’s Got Talent. Thanks to Nick and Meg for the opportunity!
Sin City Classic
Last week, I attended the Sin City Classic in Las Vegas, where I helped my best friend, Nick, a board member, with event preparations and photography. This year I photographed Pickleball, Kickball, Softball, Soccer and various other events, including the closing party with Melanie C of The Spice Girls fame. I also visited the Neon Boneyard for some photos, making it a fun and productive trip.